RUS is a fashion brand founded by two sisters proposing long-lasting and high-quality pieces to inspire people to create and develop their dressing rituals by layering pieces in infinite ways and rediscovering them season after season. Taking inspiration from nature, RUS sees sustainability as an integral part of its core. The use of local production, sustainable yarns, low-waste knitting techniques, and their commitment to craftsmanship reflect their dedication to creating timeless and responsible pieces.

RUS wanted to elevate its online presence by moving to a more robust and scalable platform—a platform that could also reflect its brand. We migrated their website to Shopify, creating a seamless and flexible solution. Beyond functionality, we focused on creating a clean and dynamic design. The website reflects its vision and philosophy, with a flexible layout, natural colour, and images to emphasise the unique world of RUS.