Taller Marmo is a luxury Italian occasion wear brand founded by Riccardo Audisio and Yago Goicoechea in 2013, combining European and Middle Eastern styles through clean, relaxed cuts in bold fabrics.

Moving from a portfolio platform to their first ecommerce experience, the brand needed a digital presence that reflected their luxury positioning while supporting expansion into new markets, including the Middle East with a planned Arabic language version.

The design strategy centered on creating an editorial experience rather than a traditional ecommerce site. A clean layout lets the garments take center stage, while an unconventional navigation organizes collections by occasion—Party Edit, Bride, Modest, Resort & Swim—speaking directly to how customers shop for special moments.

Built on Shopify with custom editorial layouts, full-bleed image navigation, and flexible content blocks that adapt to each seasonal collection. The platform successfully positions Taller Marmo as a contemporary luxury brand, creating a shopping experience that moves beyond traditional categorization toward a more emotionally resonant journey.